ABOUT WAVELUCK GROUP
Four subsidiaries. One unified group. Delivering logistics, trade, resources, and tea across East Africa with purpose
Move
Trade
Grow
UNMATCHED PRECISION
From the movement of goods across rugged terrain to the global export of premium teas, Waveluck Group connects producers, markets, and communities with a precision that comes only from years of operational excellence. We are not merely a company — we are a growth catalyst for East Africa's economic future.
RETURN ON INVESTMENT
GENERATED REVENUE
BUSINESS EXPERIENCE
CUSTOMERS SINCE 2010
Our team of experienced professionals brings together deep sector knowledge, an expansive regional network, and a culture of accountability that ensures every client relationship is treated as a long-term partnership. When you work with Waveluck Group, you gain not just a service provider, but a dedicated partner invested in your success.
INDUSTRY LEADERSHIP
Waveluck Group was born out of a simple but powerful observation: East Africa's growing economies were hungry for reliable partners who could navigate the complex web of logistics, trade, and natural resources. The founders seasoned entrepreneurs with decades of combined experience across transport, commodities, and mining sectors recognised an opportunity to build something transformational.
Starting with a fleet of vehicles servicing construction sites in Kenya, the Group steadily expanded its footprint — establishing dedicated entities for commodities trading, mineral resources, and eventually stepping into the global tea market through Tanziil Tea Trading. Today, Waveluck Group represents the sum total of those strategic decisions: a cohesive, well-capitalised group capable of serving both local businesses and international partners with equal confidence.
Our growth has been organic and deliberate, guided by our deep understanding of what East African markets truly need: consistent supply, transparent pricing, professional service, and partners who show up not just at the time of signing a contract, but every day thereafter.
DISCREET EXCELLENCE
Behind every successful delivery, every completed trade, and every satisfied client is a team of skilled, dedicated, and passionate professionals. Waveluck Group has cultivated a workforce that combines deep sector expertise with the entrepreneurial energy that continues to drive the Group's growth.
Ahmed Osman Gedi
CHAIRMAN & FOUNDER
Mr. Ahmed Osman Gedi is the director and chairman of Waveluck Group, providing the strategic vision and executive leadership that drives the firm’s continued growth. With over years of distinguished experience within the industry, Mr. Gedi has established a reputation for operational excellence and robust corporate governance.
Yasin Noorani
GROUP HEAD OF FINANCE
Yasin Noorani oversees financial strategy, budgeting, treasury management, financial reporting, and investment planning across the Group. He plays a key role in ensuring financial sustainability, governance, and long-term growth.
Zakaria Abubakar
HEAD OF LOGISTICS & FINANCIAL CONTROL
Zakaria Abubakar manages logistics operations, supply chain coordination, inventory control, and accounting functions. He ensures efficient movement of goods, operational accountability, and effective financial oversight across the Group's activities.
Ali Arif Abeid
CHIEF TECHNOLOGY & OPERATIONS OFFICER (CTOO)
Ali Arif Abeid leads the Group's technology strategy, digital transformation initiatives, IT infrastructure, and operational excellence programs. He oversees the implementation of innovative technology solutions that enhance efficiency, security, and business growth across all group companies.
Waveluck Group is a people business at its core. We hire for attitude and train for skill. Every team member — from a driver operating on a remote construction site to a mineral trader negotiating an international deal — goes through a structured onboarding programme that instils the Group's values, safety standards, and service philosophy.
We invest continuously in professional development, sending team members for industry training, licensing, and certification relevant to their field. We believe that a well-supported, fairly compensated, and professionally growing team is the most reliable engine of business excellence. Our people are proud to wear the Waveluck name — and that pride shows in the work they deliver every day.
